Approaching the utopia of a global brand : the relevance of image schemas as multimodal resources for the branding industry

Bibliographic Details
Published in:Multimodality and cognitive linguistics, ed, by María Jesús Pinar Sanz, Amsterdam, 2015, p. 61-78 (Benjamins current topics ; 78)
Main Author: Pérez Hernández, Lorena
Content type: Article
Source:MPIPL_cat
Description
ISBN:9789027242662
978-90-272-4266-2
Language: