Approaching the utopia of a global brand : the relevance of image schemas as multimodal resources for the branding industry
| Published in: | Multimodality and cognitive linguistics, ed, by María Jesús Pinar Sanz, Amsterdam, 2015, p. 61-78 (Benjamins current topics ; 78) |
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| spelling | Pérez Hernández, Lorena Approaching the utopia of a global brand the relevance of image schemas as multimodal resources for the branding industry Lorena Pérez Hernández Multimodality and cognitive linguistics ed, by María Jesús Pinar Sanz Amsterdam, 2015 p. 61-78 Benjamins current topics ; 78 978-90-272-4266-2 In |
| spellingShingle | Pérez Hernández, Lorena Approaching the utopia of a global brand : the relevance of image schemas as multimodal resources for the branding industry |
| title | Approaching the utopia of a global brand : the relevance of image schemas as multimodal resources for the branding industry |
| title_full | Approaching the utopia of a global brand the relevance of image schemas as multimodal resources for the branding industry Lorena Pérez Hernández |
| title_fullStr | Approaching the utopia of a global brand the relevance of image schemas as multimodal resources for the branding industry Lorena Pérez Hernández |
| title_full_unstemmed | Approaching the utopia of a global brand the relevance of image schemas as multimodal resources for the branding industry Lorena Pérez Hernández |
| title_search | Approaching the utopia of a global brand the relevance of image schemas as multimodal resources for the branding industry |
| title_short | Approaching the utopia of a global brand |
| title_sort | approaching the utopia of a global brand the relevance of image schemas as multimodal resources for the branding industry lorena pérez hernández |
| title_sub | the relevance of image schemas as multimodal resources for the branding industry |