Approaching the utopia of a global brand : the relevance of image schemas as multimodal resources for the branding industry
| Published in: | Multimodality and cognitive linguistics, ed, by María Jesús Pinar Sanz, Amsterdam, 2015, p. 61-78 (Benjamins current topics ; 78) |
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| Content type: | Article |
| Source: | MPIPL_cat |
MARC
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| 100 | 1 | |a Pérez Hernández, Lorena | |
| 245 | 0 | 0 | |a Approaching the utopia of a global brand |b the relevance of image schemas as multimodal resources for the branding industry |c Lorena Pérez Hernández |
| 773 | 0 | 8 | |t Multimodality and cognitive linguistics |a ed, by María Jesús Pinar Sanz |d Amsterdam, 2015 |g p. 61-78 |k Benjamins current topics ; 78 |w MPIPL_cat.PL000141637 |z 978-90-272-4266-2 |i In: |
| 952 | |j 2015 |h p. 61-78 | ||
| 996 | |a Aufsatz | ||
| 996 | |a Aufsatz | ||
| 997 | |a book chapter | ||