APA (7th ed.) Citation

Pérez Hernández, L. Approaching the utopia of a global brand: The relevance of image schemas as multimodal resources for the branding industry. Multimodality and cognitive linguistics, ed, by María Jesús Pinar Sanz, Amsterdam, 2015, p. 61-78 (Benjamins current topics ; 78), 61.

Chicago Style (17th ed.) Citation

Pérez Hernández, Lorena. "Approaching the Utopia of a Global Brand: The Relevance of Image Schemas as Multimodal Resources for the Branding Industry." Multimodality and Cognitive Linguistics, Ed, by María Jesús Pinar Sanz, Amsterdam, 2015, P. 61-78 (Benjamins Current Topics ; 78) : 61.

MLA (9th ed.) Citation

Pérez Hernández, Lorena. "Approaching the Utopia of a Global Brand: The Relevance of Image Schemas as Multimodal Resources for the Branding Industry." Multimodality and Cognitive Linguistics, Ed, by María Jesús Pinar Sanz, Amsterdam, 2015, P. 61-78 (Benjamins Current Topics ; 78), , p. 61.